Contrary to how it looks, Seth and I did NOT meet in a photo booth at the county fair.
Seth Godin was in Nashville yesterday for the Country Radio Seminar to speak on how the radio industry has an opportunity to adopt the new world of marketing and thrive (not just survive) despite recent hardships. As many of you know I am not in the radio business, but I was not going to let Seth come to Nashville without me in attendance!
Justin Davis (@jwd2a) and I show up at 7:30 am to get in line for tickets going on sale at 8. Much to our surprise, we were still the only people in line by the time 8 o’clock rolled around. What!! This is Seth Godin, people!
Needless to say, it was an absolutely GREAT morning filled with surprises (lanyap – Pat) and unadulterated inspiration.
Justin and I took our seats around 8:30 for the 10:00 start to make sure we had good seats. Reference the line mentioned earlier, and you know this wasn’t a problem. Right at 9 o’clock is when the pleasant surprises started. It starts with a one-song concert by an up-and-coming female artist from Texas completely rocking it out! Who needs coffee?
Next up were presentations approximately 10 feet from us by John Rich (of Big & Rich, Musik Mafia) and Randy Owen (Alabama). For those of you who know nothing of country music, I don’t think it’s too far of an over-statement to say that Randy Owen is similar to country music fans what Bono is to everyone else. Next up was a short two-song concert by Phil Vasser.
Let me remind you again that we went into this room expecting to wait an hour and a half just to see Seth speak. So let’s get to some brief notes on Seth. I will preface this with saying that it is extremely difficult to boil down Seth’s message and keep any meaning. He is masterful at spreading a message in a brief and direct manner. If you haven’t read his books you really should no matter what position or field you are in. His messages stretch your brain.
The two tidbits that stuck out the most from his presentation were:
- One way to grow your business in the new world of marketing is to follow this cycle:
- Be remarkable –> Tell a story to your customers –> They spread the word –> Get permission (then repeat)
- The key to this method is that you actually have to be remarkable before telling the story and getting word to spread. Far too often, people/companies want to tell the story of what they intend to do not what they have done or are doing. Your story won’t spread without substance.
- If you are in an industry that is struggling with the paradigm shift, you have a choice between the following two. What do you think is best for you?
- “Yesterday lasting a little longer; Tomorrow coming a little sooner”
- “Yesterday” is what your industry was built on and is probably what they/you are hanging onto today. “Tomorrow” is everything that your trade organization is fighting.
Is it risky to be the outlier and reach for “tomorrow” in your organization or industry? Probably. But if you are no longer employed by your current employer if five years do you want the reason to be that you walked lock-step like you were “supposed to” then were laid off when the looming downturn came? Or do you want your story to be that you did what you knew needed to be done; got fired; then continued your personal transformation and changed how you perform your old job with another company (maybe your own)?
In closing, I would like to thank the CRB for bringing Seth to Nashville. His message is vital to the livelihood of your industry and it’s refreshing to see that someone there is embracing it.
Are you interested in the idea of podcasting for your business or personal endeavors? Me, too!!
So you’ve never recorded your own podcast and have no idea where to start? Come with me to the following sessions that sound like they’re just right for us! Some of these are about social media and not specifically podcasting.
From Prep to Post, The Podcasting Process by Justin Davis
A Slice of Cake: The Secret to Podcast Listener Loyalty by Dave Delaney
Your Site Sucks! by Kate O’Neil (not much about podcasting, but how can you pass this one up????)
How to Use A Chainsaw Without Cutting Off Your Leg by Bill Seaver
Podcasting and WordPress – Like Digital PB&J! by Mitch Canter (aka studionashvegas)
Outside of the sessions, PodCamp will be a great event to meet other people in your community. And outside of networking and learning, there are plenty of opportunities to get involved!!! Volunteers are needed for various levels of time and skill sets. If you are interested in attending, presenting, or volunteering go sign up now!!
The line between people who “can’t” do something and the people who “don’t” do things is becoming increasingly blurred.
You know the people:
I can’t lose weight.
I can’t get my finances in order.
I can’t get the respect of my peers at work.
I can’t spare money/time for charities or others in need.
I can’t find the time to read to my children.
Another translation of “can’t” in this manner is “I don’t have time to…”
How many of the total number of contestants who enter the show, The Biggest Loser, have repeatedly said that they CAN’T lose weight. But after several weeks of pushing their body, mind, and spirit beyond where they had tried before, the contestants drop amazing amounts of weight and become different people on the inside and out.
The trainers and constant supervision are certainly tools that each person did not have prior to being on the show. But the fact remains is that it was NEVER something that each them of them couldn’t do. It was something they didn’t do.
The first step to accomplishing something that you never thought possible is to move it from the “can’t” section of your brain to the “don’t” section. Once you have it there, you can figure out whether or not you want to move forward. If not, simply choose not to do it but don’t say that you can’t.
What couldn’t you do yesterday that you are going to accomplish today?
People say “thanks” when they’re not actually thankful for the other party’s action. At this point, it’s almost a substitute for “goodbye.” And due to this, it is greatly cheapened. I agree with the other party in that regard.
But it’s been taken a step further in that saying “thanks” puts you in a “position of weakness.” I whole-heartedly disagree.
Here is a post by Seth Godin that happens to be quite timely to our conversation. I’m posting the entire post since it’s so short (as Seth does so well).
Do you deserve the luck you’ve been handed? The place you were born, the education you were given, the job you’ve got? Do you deserve your tribe, your customer base, your brand?
Not at all. “Deserve” is such a loaded word. Most of us don’t deserve the great opportunities we have, or the lucky breaks that got us here.
The question shouldn’t be, “do you deserve it.” I think it should be, “what are you going to do with it now that you’ve got it?”
When someone takes time out of their day to share with us a bug in one of our applications or watch a webinar where we are spouting off about something we created, I am deeply thankful for that person doing so. What motivated that person to spend their time from a busy day to share with us? And more importantly, how/what can we do to deliver something to them that makes our next event with them go on their “can’t miss” list?
If that puts me in a position of weakness, then I will gladly serve that role.
In closing, I would like to say that you taking your time to read this trivial email is appreciated by me. If it was worth your time, I look forward to the next opportunity you give me to chat with you.
Photo Credit: http://flickr.com/photos/psd/